Jim Raffel is a business owner, speaker, blogger and gadget lover. Through his WordPress-powered blog, JimRaffel.com, he shares thoughts about life as a small business owner utilizing social media to grow his network. After developing a comprehensive social media strategy for his company ColorMetrix, he realized he needed help with implementation and hired Shelby Sapusek, who he met on Twitter. After editing one of Jim’s blog posts, Shelby was inspired to offer an alternative opinion and their “She Said, He Said” blog post series was born. They now share their social media enthusiasm in a weekly Twitter chat accessible by following the #shehechat hashtag.
