{"id":1040,"date":"2012-05-21T22:22:28","date_gmt":"2012-05-22T03:22:28","guid":{"rendered":"https:\/\/2012.milwaukee.wordcamp.org\/?post_type=wcb_session&#038;p=1040"},"modified":"2012-11-21T04:26:42","modified_gmt":"2012-11-21T10:26:42","slug":"website-performance-engagement-and-leads","status":"publish","type":"wcb_session","link":"https:\/\/milwaukee.wordcamp.org\/2012\/session\/website-performance-engagement-and-leads\/","title":{"rendered":"Website Performance, Engagement, and Leads"},"content":{"rendered":"<p>In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today&#8217;s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website &#8220;work&#8221; for a customer, you will have an edge on competition and a one-stop shop for clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today&#8217;s customers not only &hellip; <a href=\"https:\/\/milwaukee.wordcamp.org\/2012\/session\/website-performance-engagement-and-leads\/\">Continue reading <span class=\"screen-reader-text\">Website Performance, Engagement, and Leads<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3037239,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1078],"footnotes":""},"session_track":[14022],"session_category":[],"class_list":["post-1040","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-track"],"jetpack_shortlink":"https:\/\/wp.me\/pheXsm-gM","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1078","slug":"tracy-terry","name":"Tracy Terry","link":"https:\/\/milwaukee.wordcamp.org\/2012\/speaker\/tracy-terry\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/3037239"}],"version-history":[{"count":3,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1040\/revisions"}],"predecessor-version":[{"id":1494,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1040\/revisions\/1494"}],"speakers":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/1078"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1040"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}