This presentation takes a look at four areas to examine before you put pen to paper or hands to keyboard. The presentation shares how to determine your:
-Audience
-Brand
-Goals
-Planning
The first two topics define your content strategy and branding, which directly influences your choice of topics and the tone of your content. The second two areas cover more strategic and tactical issues, determining what kinds of pieces to produce and when.
The presentation includes a template or other takeaway for each point, giving attendees useable information for their sites.
We’ve presented this session at the SEO conferences PubCon, SES and SMX, all with rave reviews, and we’d love to share it with the Milwaukee WordPress community as well.