{"id":1236,"date":"2013-05-15T06:45:25","date_gmt":"2013-05-15T11:45:25","guid":{"rendered":"https:\/\/2013.milwaukee.wordcamp.org\/?p=1236"},"modified":"2013-05-14T10:55:31","modified_gmt":"2013-05-14T15:55:31","slug":"speaker-highlight-christina-zila","status":"publish","type":"post","link":"https:\/\/milwaukee.wordcamp.org\/2013\/speaker-highlight-christina-zila\/","title":{"rendered":"Speaker Highlight: Christina Zila"},"content":{"rendered":"<p>Meet <a href=\"https:\/\/2013.milwaukee.wordcamp.org\/speakers\/#wcorg-speaker-christina-zila\">Christina Zila<\/a>! She&#8217;ll be discussing &#8216;4 Keys To Great Content&#8217; at WCMKE 2013. This presentation takes a look at four areas to examine before you put pen to paper or hands to keyboard.<\/p>\n<p>We asked her:<\/p>\n<p><strong>Confess to us your biggest moment of WP fail?<\/strong><\/p>\n<p>Our WordPress blog was hosted on an employee&#8217;s URL. When he left the company, we didn&#8217;t get a new URL ready or archive our files locally before he shut the old site down. We had to recreate all our posts from scratch.<\/p>\n<p>Lessons learned: 1) Don&#8217;t let employees host things, 2) archive regularly<\/p>\n<p><strong>Favorite plugin or least favorite plugin?<\/strong><\/p>\n<p>Besides the <a href=\"http:\/\/www.textbroker.com\/wordpress\/\">Textbroker for WordPress<\/a> plug-in, I love JetPack. I like seeing my site stats all in one place.<\/p>\n<p><strong>What do you think is the biggest challenge that WP consultants will face in 2013?<\/strong><\/p>\n<p>The web is demanding more and more content, whether in inforgraphics, video or text. Encouraging clients to keep up with their competitors will be both a challenge and an opportunity.<br \/>\nGaining new clients is always a challenge, and as more consultants get into the game, differentiating yourself will be more important.<\/p>\n<p><strong>Where do you see WordPress going in the next 2-3 years<\/strong><\/p>\n<p>I think we&#8217;ll start to see a consolidation of plug-ins and information. WordPress is already making moves to funnel information back to WordPress.org, and I think that will continue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Christina Zila! She&#8217;ll be discussing &#8216;4 Keys To Great Content&#8217; at WCMKE 2013. This presentation takes a look at four areas to examine before you put pen to paper or hands to keyboard. We asked her: Confess to us your biggest moment of WP fail? Our WordPress blog was hosted on an employee&#8217;s URL. [&hellip;]<\/p>\n","protected":false},"author":112378,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WordCamp Milwaukee 2013 Speaker Highlight: Christina Zila: http:\/\/wp.me\/p2YmV6-jW of @textbrokerus","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[140351],"tags":[],"class_list":["post-1236","post","type-post","status-publish","format-standard","hentry","category-speaker-highlight"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2YmV6-jW","_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":3,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/1236\/revisions\/1239"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wporg\/v1\/users\/offordscott"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}