{"id":1076,"date":"2013-05-11T15:18:51","date_gmt":"2013-05-11T20:18:51","guid":{"rendered":"https:\/\/2013.milwaukee.wordcamp.org\/?post_type=wcb_session&#038;p=1076"},"modified":"2013-05-13T09:47:50","modified_gmt":"2013-05-13T14:47:50","slug":"how-to-use-marketing-without-the-shenanigans-wcdesign","status":"publish","type":"wcb_session","link":"https:\/\/milwaukee.wordcamp.org\/2013\/session\/how-to-use-marketing-without-the-shenanigans-wcdesign\/","title":{"rendered":"How to Use Marketing Without the Shenanigans"},"content":{"rendered":"<p>It seems like there is a new marketing gimmick every week that you have to add to your website. We\u2019re going to deconstruct some of the common marketing tactics and approach them with user experience, SEO, and easy of use in mind. We\u2019ll look at a couple of tactics you can use with your plugin selection and theme development that give you all of the perks without feeling like you\u2019re spamming people.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems like there is a new marketing gimmick every week that you have to add to your website. We\u2019re going to deconstruct some of the common marketing tactics and approach them with user experience, SEO, and easy of use in mind. We\u2019ll look at a couple of tactics you can use with your plugin [&hellip;]<\/p>\n","protected":false},"author":8764678,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1370790000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[760],"footnotes":""},"session_track":[160658],"session_category":[],"class_list":["post-1076","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-shop"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2YmV6-hm","session_date_time":{"date":"June 9, 2013","time":"10:00 am"},"session_speakers":[{"id":"760","slug":"patrick-rauland","name":"Patrick Rauland","link":"https:\/\/milwaukee.wordcamp.org\/2013\/speaker\/patrick-rauland\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/8764678"}],"version-history":[{"count":5,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1076\/revisions"}],"predecessor-version":[{"id":1185,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1076\/revisions\/1185"}],"speakers":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/760"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=1076"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}