Google Analytics (GA) is the world’s leading software in god damn things to click on. It’s annoying, confusing and useless. Not anymore.
I’ll cover how to:
- Setup GA in WordPress
 - Read your data
 - Find insightful reports
 - Save those reports for later
 - Create a few useful custom segments.
 
If you have a Google Analytics account collecting cobwebs this talk is perfect for you.