{"id":7,"date":"2015-02-25T00:25:35","date_gmt":"2015-02-25T00:25:35","guid":{"rendered":"https:\/\/2015.milwaukee.wordcamp.org\/sessions\/"},"modified":"2015-07-14T15:52:43","modified_gmt":"2015-07-14T15:52:43","slug":"sessions","status":"publish","type":"page","link":"https:\/\/milwaukee.wordcamp.org\/2015\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tPowerful Local Development Environments with Vagrant and friends\t\t\t\t<\/h2>\n\n\t\t\t\t
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In this talk we\u2019ll walk through setting up a professional, powerful, and efficient local development environment.<\/p>\n

We\u2019ll discuss how to get set up, why, and the different things you can do with a great set up.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tField Notes: Running a Successful eCommerce Business on WordPress.\t\t\t\t<\/h2>\n\n\t\t\t\t
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Running an eCommerce business is hard work, and none of it works without a solid foundation! Having an awesome theme, some great plugins and enterprise grade hosting are only the beginning. During this session, we\u2019ll discuss what\u2019s worked for the team at OscarMike.org, diving into the partnerships we\u2019ve developed, the reasoning behind some of the choices we\u2019ve made and the realities of bootstrapping an eCommerce company. Part technical and part anecdotal, if you have any interest in running an eCommerce business on WordPress, you\u2019ll likely find something of use in this session.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tContent Doesn’t Grow on Trees – An Introduction to Content Strategy\t\t\t\t<\/h2>\n\n\t\t\t\t
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Content is EVERYBODY\u2019s problem: it\u2019s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it content always gets left for last? <\/p>\n

In this talk I will teach you the core practices of the field known as Content Strategy. Truly thinking \u201cContent First\u201d from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget. Get started on this process early so you have enough time to write engaging, thoughtful content and get it published on time.\u00a0<\/p>\n

This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It\u2019s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content, organized and delivered on-time.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tContent Architecture and Navigation\t\t\t\t<\/h2>\n\n\t\t\t\t
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Posts vs. Pages and Categories vs. Tags. There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. <\/p>\n

If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This talk can also include (depending on time) how to incorporate this into your navigation. Make sure you bring your post it notes!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPower your Podcast with WordPress: Why Now Is the Time To Start\t\t\t\t<\/h2>\n\n\t\t\t\t
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Podcasting is on the rise\u2026 again! WordPress is the perfect choice to power your budding media empire, and a podcast is a great place to start! This session will cover why now is the perfect time to start a podcast, how to get up and running quickly, strategy and monetization, and how to plan, publish, and promote your podcast. <\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tVideo For Small Businesses\t\t\t\t<\/h2>\n\n\t\t\t\t
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Creating a Library of short videos can build your business and make you a leader in your field, regardless of size<\/strong><\/p>\n

We’ll go over how video, in many different ways, can help small businesses. Some things we’ll mention are: Testimonial videos, introductory videos, product benefit videos, how to videos and more.<\/p>\n

There are many easy ways to use video to help build small businesses. <\/p>\n

There are 5 essential elements every successful video needs:
\n1. Purpose
\n2. Message
\n3. Specific Audience
\n4. Call to Action
\n5. Drive that powers the call to action.<\/p>\n

Video doesn’t have to be expensive or complicated to be good. It can be as easily done on a cell phone, iPad or laptop.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tMarketing Secret Agents and Using Their Intel\t\t\t\t<\/h2>\n\n\t\t\t\t
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There are a lot of secret agents willing to collect intel on your website. Each is specifically trained for a special skill; analytics, heatmaps, screen recordings, user surveys and more. They\u2019re easy to deploy and efficient at their jobs. <\/p>\n

But how do you act on the intel they provide? How can you be sure they\u2019re delivering the right insights for you? <\/p>\n

Deploying this team and getting the right intel is crucial to the success of your website. In this talk you\u2019ll learn where to find your team of secret agents, how to deploy them, and more importantly, understand the insight they provide. <\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAuthor Experience in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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WordPress has achieved its mission to democratize publishing, so any blogger, writer, or editor has access to a powerful publishing platform on the Web. So, how do we put all the awesome capabilities of WordPress to best use? <\/p>\n

It’s a myth that any CMS is a silver bullet for online publishing. Incredible strides have been made for content management and user experience, yet the Author Experience has lagged in comparison. AX \u2260 UX. How did this happen? <\/p>\n

With the paradigm clash of digital publishing, authors can fall through virtual cracks, and online logjams can stymie editors. Let\u2019s fix this. The WordPress interface is easily improved for authors, and editorial workflow can be customized for content managers.<\/p>\n

Takeaways:<\/p>\n