People talk a lot about the technology of eCommerce but there’s so much more than that.<\/p>\n
Have you thought about how you’re going to get traffic to your site? Do you know how much traffic you’re going to need to make a living running an e-commerce store?<\/p>\n
Once you get traffic to your site you need to figure out ways to lower the acquisition cost (CoA) and increase the customer lifetime value (CLV).<\/p>\n
Thinking about these ahead of time will make you much more likely to succeed in e-commerce regardless which platform you use to power your store.<\/p>\n","protected":false},"excerpt":{"rendered":"
People talk a lot about the technology of eCommerce but there’s so much more than that. Have you thought about how you’re going to get traffic to your site? Do you know how much traffic you’re going to need to make a living running an e-commerce store? Once you get traffic to your site you … Continue reading Fundamentals of eCommerce<\/span><\/a><\/p>\n","protected":false},"author":6600158,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1437816600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[657],"footnotes":""},"session_track":[297250],"session_category":[],"class_list":["post-784","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-4"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5NT6N-cE","session_date_time":{"date":"July 25, 2015","time":"9:30 am"},"session_speakers":[{"id":"657","slug":"patrick-rauland","name":"Patrick Rauland","link":"https:\/\/milwaukee.wordcamp.org\/2015\/speaker\/patrick-rauland\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/784\/revisions"}],"predecessor-version":[{"id":967,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/784\/revisions\/967"}],"speakers":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/657"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/bftrick"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=784"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}