{"id":824,"date":"2015-07-13T19:52:06","date_gmt":"2015-07-13T19:52:06","guid":{"rendered":"https:\/\/2015.milwaukee.wordcamp.org\/?post_type=wcb_session&#038;p=824"},"modified":"2015-07-15T14:56:31","modified_gmt":"2015-07-15T14:56:31","slug":"video-for-small-businesses-creating-a-library-of-short-videos-can-build-your-business-and-make-you-a-leader-in-your-field-regardless-of-size","status":"publish","type":"wcb_session","link":"https:\/\/milwaukee.wordcamp.org\/2015\/session\/video-for-small-businesses-creating-a-library-of-short-videos-can-build-your-business-and-make-you-a-leader-in-your-field-regardless-of-size\/","title":{"rendered":"Video For Small Businesses"},"content":{"rendered":"<p><strong>Creating a Library of short videos can build your business and make you a leader in your field, regardless of size<\/strong><\/p>\n<p>We&#8217;ll go over how video, in many different ways, can help small businesses. Some things we&#8217;ll mention are: Testimonial videos, introductory videos, product benefit videos, how to videos and more.<\/p>\n<p>There are many easy ways to use video to help build small businesses. <\/p>\n<p>There are 5 essential elements every successful video needs:<br \/>\n1. Purpose<br \/>\n2. Message<br \/>\n3. Specific Audience<br \/>\n4. Call to Action<br \/>\n5. Drive that powers the call to action.<\/p>\n<p>Video doesn&#8217;t have to be expensive or complicated to be good. It can be as easily done on a cell phone, iPad or laptop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a Library of short videos can build your business and make you a leader in your field, regardless of size We&#8217;ll go over how video, in many different ways, can help small businesses. Some things we&#8217;ll mention are: Testimonial videos, introductory videos, product benefit videos, how to videos and more. There are many easy &hellip; <a href=\"https:\/\/milwaukee.wordcamp.org\/2015\/session\/video-for-small-businesses-creating-a-library-of-short-videos-can-build-your-business-and-make-you-a-leader-in-your-field-regardless-of-size\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Video For Small Businesses<\/span><\/a><\/p>\n","protected":false},"author":1346476,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1437908400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[634],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-824","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5NT6N-di","session_date_time":{"date":"July 26, 2015","time":"11:00 am"},"session_speakers":[{"id":"634","slug":"david-kocol","name":"David Kocol","link":"https:\/\/milwaukee.wordcamp.org\/2015\/speaker\/david-kocol\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/1346476"}],"version-history":[{"count":3,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/824\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/824\/revisions\/889"}],"speakers":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/634"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=824"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}