Topic Description: How to fully audit your WordPress site from a useability, searchability, and profitability standpoint. I will explain how I conduct and present an SEO and content audit. Then using that, I will bridge the gap on how you can help educate and ultimately sell current and potential clients. They can walk away with an executable plan, but more often than not, you have built such a trust through education, that you can often be tasked with executing that plan.
Intended Audience: Intermediate Users, Marketers, and Developers