{"id":593,"date":"2016-09-06T10:28:07","date_gmt":"2016-09-06T15:28:07","guid":{"rendered":"https:\/\/2016.milwaukee.wordcamp.org\/?post_type=wcb_session&#038;p=593"},"modified":"2016-09-06T11:21:53","modified_gmt":"2016-09-06T16:21:53","slug":"pricing-strategy-and-planning-for-agencies","status":"publish","type":"wcb_session","link":"https:\/\/milwaukee.wordcamp.org\/2016\/session\/pricing-strategy-and-planning-for-agencies\/","title":{"rendered":"Pricing Strategy and Planning For Agencies"},"content":{"rendered":"<div class=\"current markeddown hide-on-edit js-card-desc js-show-with-desc\" dir=\"auto\">\n<p>Topic Description: In an ever evolving marketplace of freelancers and agencies, it is important to not undersell your services. Choosing an approach that makes your services affordable to the right kind of client and works with the rest of your goals can be confusing. We\u2019ll look at how to focus on values, what differentiates you and how to leverage what make you unique to get to the best prices possible.<\/p>\n<p>This presentation will cover: How to uncover the right pricing strategy to \u2018fund your life\u2019.<br \/>\nValuing your own work for current vs future projects.<br \/>\nHow to articulate differentiation and focus on value instead of price.<br \/>\nChoosing hourly vs fixed bid pricing based on the situation.<br \/>\nWhen and how to bundle additional services like hosting, SEO and support services.<\/p>\n<p><strong>Intended Audience: Beginner, Freelancers, Business focused<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Topic Description: In an ever evolving marketplace of freelancers and agencies, it is important to not undersell your services. Choosing an approach that makes your services affordable to the right kind of client and works with the rest of your &hellip; <a href=\"https:\/\/milwaukee.wordcamp.org\/2016\/session\/pricing-strategy-and-planning-for-agencies\/\">Continue reading <span class=\"assistive-text\">Pricing Strategy and Planning For Agencies<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14885931,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1474122600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[592],"footnotes":""},"session_track":[8327],"session_category":[],"class_list":["post-593","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-intermediate"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7o0So-9z","session_date_time":{"date":"September 17, 2016","time":"9:30 am"},"session_speakers":[{"id":"592","slug":"mcdwayne","name":"mcdwayne","link":"https:\/\/milwaukee.wordcamp.org\/2016\/speaker\/mcdwayne\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/593\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/593\/revisions\/980"}],"speakers":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/592"}],"author":[{"embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/mcdwayne"}],"wp:attachment":[{"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=593"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/milwaukee.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}