You have less than 20 seconds to engage the people who visit your site and capture their interest so they will stick around. Usability is the key to your success. Have you ever thought about older users whose vision might be degraded or who may not be accustomed to using technology? What about individuals who need assistive technology to navigate your site? Most developers are now aware of the need for accessibility but many see it as a three-headed monster that they are not ready to tackle. Participate in this session to learn about a practical new method to consistently check your site for accessibility and engage and retain visitors in the process.